Chega Junto, QDB
// Quem Disse, Berenice?

Quem Disse, Berenice? Is a renowned brazilian make up brand with stores all over the country and a strong online presence. But they felt in need of more connection and organization with one of their main stakeholders: their in-store team and franchisers. So we had this challenge and opportunity to create a new in-house brand to be this channel of communication and relationship with these essential audience. The project needed to have QDB’s DNA and essence, but also be very straightforward and clear about why it was created. 

In the end, the goal was to strengthen the direct relationship with the sellers and the team behind the stores experience, but also to evolve and transform the service and experience of the store itself for the consumers as well.

We were able to co-create with Vem Company this entire brand from zero (brand strategy, naming, visual and verbal identities, art direction, collateral materials) and it was a delightful experience and we were super pleased with how it turned out.